Oh wait... I forgot... was it?... Ah hell.
I am in my car when I hear on the radio a commercial for Identigene. No catchy theme or clever hook, just a commercial. I barely acknowledge it as I contemplate other things going on in... WHAT?!!
Identigene. Over the counter Paternity Test kit now selling at Rite Aid. The voice over seriously went something like this: "My husband had doubts as to whether he was the father of our daughter, but I was too ashamed to admit to anyone he had a right to be. Luckily, I found Identigene. We were able to take the test at home and got the results in 3-5 days. My husband was relieved..."
What I found most funny about this was that it was delivered with the same sense of "matter of fact"-ness as an aspirin commercial - doesn't EVERYONE have Paternity questions?
Let's look at the shopping list:
Milk
Eggs
Peanut Butter
Deodorant
Shampoo
Paternity Test Kit
Shaving Cream...
Whatever happened to the day when the girl told the boy he was going to be a father and he simply offered to a) marry her or b) pay to have it taken care of?
Ah, I miss those days when life was simpler and morality issues were handled by a Scarlet letter and banishment.
posted by Roger C. @ 1/15/2008 03:12:00 PM
7 Comments:
There was a time when people were surprised that condoms and pregnancy tests could be added to the list of "things to buy"...
The ability to buy a paternity test at your local drug store will hopefully help men and women think about their actions. Thanks to advancements in technology, we can now inexpensively do relationship testing.
It is just better for all parties concerned... to know the truth.
Marilyn Hooiman
Identigene
1-888-404-4363 ext 452
mhooiman@identigene.com
Yipes!
How did she find you?
There's a real Big Brother vibe (the creepy "1984" kind, not the creepy CBS TV kind) with Marilyn popping in to comment and GET THERE FIRST.
As for your posting, the crossed-out "condoms" made me laugh right out loud. Thank God I wasn't sipping my coffee at that moment.
I think the answer to your "whatever happened..." question is obvious. Why would I marry her if I don't think I'm the father? Will she be faithful AFTER she gets a ring? The problem is, you have to wait nine months for the kid to be born (Don't you? How does the test work?)before you know.
The tricky part, as with getting a pre-nup signed, will be telling her
you want to do the test. You're basically saying, "I'm pretty sure you're sleeping around" to her.
Wow...that's a great way to end a relationship, marriage or not.
Now that I think about it, back in our Army days (c. 1985), you told me that your high school had such a teen pregnancy problem that the paper printed a "Mother of the Week" article in every issue.
This product might be way overdue.
WAIT A MINUTE... It is important to note that my high school was not the one with the Mother of the Week section... that honor belonged to one of the neighboring Sacramento High Schools..
Sorry!!!
I am not trying to be like "big borther"and definately not "creepy". Just a simple Google Alert.
WE are just trying to get an idea of how people are reacting to having this type of testing available and maybe share our perspective.
Marilyn Hooiman
Identigene
As a marketing man myself, I have to give Marilyn bigtime kudos for her obvious skill at scoping the Net for mentions of her product and then instantly pouncing to put in a good word for Identigene.
Social network marketing is absolute cutting edge stuff. Mad props, Marilyn!
THANKS!!
We always try to be the best in every aspect of our company. We also want to make sure that we can answer any questions that may be out there about our company.
Have a great day,
Marilyn Hooiman
Identigene
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